Florida's Natural : Corporate Website

delivery medium: Website

overview:

The Florida's Natural website was conceived as a portal for consumers to share tips and ideas for using Florida's Natural orange juice in their lives. The website is members driven. Promotions are regularly promoted on the website as well.

responsibilities:

• Oversaw the redesign of the Florida's Natural website.
• Led the design and development team throughout the redesign process.
• Liaison between the account team and the development team, making sure the client's needs are met.
• Developed and implemented a QA strategy to thoroughly test the website prior to launch.
• Created a schedule for the redesign process and made sure there was ample time for testing.

website: www.floridasnatural.com* (off-site)

* links to pop-up window