Publix : Publix Greenwise Market

delivery medium: Website

overview:

Publix Greenwise Market website brings awareness to organic and natural foods available at Publix Supermarkets. Video was used to make this website fun and informative. Consumers can also browse at their leisure if they prefer.

awards:

• Gold Addy 2008

responsibilities:

• Designed the interactivity of the entire website.
• Integrated the videos into the Flash website, including idle clips to prompt the consumer to action.
• Programmed the content to be XML driven so the website is easily updated.

website: publixgreenwisemarket.publix.com* (off-site)

* links to pop-up window